TAIF ROSE

Cultivated for centuries in the mountains of Saudi Arabia, the Taif Rose is a symbol of the country’s rich heritage and exceptional natural resources.

As part of Saudi Vision 2030, this iconic flower is entering a new phase of development through Taif Rose Company for Perfumes, a joint venture between Sanabil Investments and Robertet.

With more than 175 years of expertise in natural ingredients, Robertet is helping build a modern and sustainable supply chain while preserving traditional know-how. A new state-of-the-art distillation facility, combined with long-term partnerships with local farmers, will strengthen the quality, traceability and international recognition of Taif Rose.

The official inauguration of the production site is scheduled for Spring 2027, marking a new milestone in the promotion and development of this exceptional natural ingredient.