ROBERTET AT VIVATECH 2026

What If Your Memories Had a Scent?

At VivaTech 2026, Robertet and Artefact unveiled Le Scentographe by NaturIA, a first-of-its-kind experience that brings together images and fragrance.

Starting from a simple photograph, an artificial intelligence powered by 175 years of Robertet’s creative expertise analyzes colors, light, textures, and emotions to imagine a unique olfactory signature.

Developed under the leadership of Jérémy Carles, Global Head of Innovation for the Fragrance Division, and Guillaume Castel, Chief Information Officer, in collaboration with Artefact, Le Scentographe illustrates the meeting point between technological innovation and olfactory creation.

By opening up a new space between memory, technology, and emotion, this experience demonstrates how artificial intelligence can enhance creativity while remaining firmly rooted in human expertise and craftsmanship.

Previewed at VivaTech 2026, Le Scentographe by NaturIA embodies Robertet’s vision: exploring new ways to create, innovate, and bring emotions to life through fragrance.