Keranat : Hair
KERANAT™,the nutricosmetic of excellence
Keranat™ is a natural ingredient that reduces hair loss and makes hair beautiful and strong, naturally. Clinically proven effectiveness.
Hair is a powerful symbol linked to seduction
across all civilizations, playing a significant social and cultural role.
Its symbolism is associated with strength, beauty, and seduction, perhaps more so for women than for men. In ancient Greece, young women cut their long hair upon getting married. In the Middle Ages in France, one’s nobility rank was distinguished by hair length—the longer the hair, the more important the person. In Africa, long hair for women signifies strength, health, and fertility. In India, long, thick hair is a symbol of feminine beauty, strength, and elegance. Hairstyles, colors, and styles have never been as varied as they are today. Hair has become a means of self-assertion and expression, reinforced by the use of social networks and the “instagrammability” of consumers’ aesthetic choices. This means that having healthy, strong, and shiny hair is a fundamental need, especially for women.
What is hair?
Hair, part of the family of phaneres (hair, nails), is primarily composed of keratin and consists of the visible hair shaft and the bulb under the scalp. At the base of the bulb is the dermal papilla, the biological engine. The hair follicle, or root, includes the bulb and epithelial sheaths. The inner epithelial sheath surrounds the shaft, aiding growth, while the outer contains stem cells for the hair cycle. Intense division of keratinocytes in the bulb produces the shaft and sheaths. The papilla, rich in fibroblasts, facilitates oxygenation and nourishment of the bulb, regulating its biological functions through its vascularization and collagen production by fibroblasts, essential for hair anchoring.
The hair life cycle
The hair life cycle includes three main phases: anagen (growth), catagen (rest), and telogen (shedding), each renewing several times over an individual’s lifetime asynchronously. “Telogen effluvium” refers to reactive hair loss due to an imbalance in this cycle.
Anagen: Active growth phase initiated in the dermal papilla, characterized by intense cellular division forming the hair follicle and its sheaths. The hair shaft is keratinized, and the follicle develops deeply to nourish the hair, lasting 2 to 5 years. Catagen: Transition phase where growth stops, lasting about 3 weeks. Telogen: Final phase where the hair does not grow but remains in place until it falls out, allowing a new cycle to begin with a new follicle in the anagen phase.
Hair loss in women
Hair loss, common and a source of stress and aesthetic discomfort, affects up to 50% of women, impacting their self-esteem and quality of life. Often due to stress, pollution, intensive use of aggressive hair products, or nutritional imbalances, diffuse hair shedding, or “telogen effluvium,” is frequent among women, independent of hormones. Typical treatments focus on vitamins and minerals, but a more comprehensive approach may be necessary. Keranat™ offers a unique and natural option for those looking to effectively combat excessive hair loss and improve their appearance.