Creative signature
creative essence
At Robertet, the fusion of traditional know-how and innovation shapes our identity. Our perfumers are true olfactory artisans and blend heritage and creativity to create unique fragrances. We are dedicated to excellence, balancing proven artisan methods with innovation to create unforgettable olfactory experiences.
Our commitment is reflected in every aspect of our work, from the rigorous selection of ingredients to our personalized approach to each customer. The École de Parfumerie Robertet is the cornerstone of our expertise and prepares the next generation to perpetuate this art, ensuring the future of our perfume tradition. At Robertet, every fragrance is a celebration of the art of perfumery.
“AWAKEN SENSES TO SPARK EMOTIONS TROUGH OUR SUSTAINABLE NATURALS.”
Our perfumers
Approximately 40 perfumers and 3 student perfumers: Robertet boasts a multi-faceted, prolific and unique team of “noses”. To ensure that their talents are fully enhanced and passed on to the next generation, Robertet has its own perfumery school, which trains student perfumers for all the Group’s international creative centers over a two-year period.
our approach
Our customer-facing approach is based on attentive listening and unprecedented personalization, placing the needs and desires of each individual at the heart of what we do. We firmly believe that every interaction is an opportunity to forge a lasting relationship based on mutual trust and understanding. By adopting a customer-centric strategy, we are committed to delivering olfactory experiences that not only meet, but exceed expectations. This personalized approach reflects our commitment to enriching our customers’ lives through the evocative power and beauty of fragrance.
consumer knowledge
Our perfumery marketing approach is rooted in actively listening to what our customers want, combining technology and intuition. Using advanced data analysis and behavioral studies, we identify emerging olfactory trends and preferences, ensuring that each creation resonates deeply with the consumer.
By integrating AI into our marketing strategy, we’re innovating not only in the formulation of our fragrances, but also in the way we communicate and interact with the market. This synergy between consumer insights and Ai-supported marketing innovation is the driving force behind our success, shaping fragrances that captivate and delight.