fragrances
Global Head of Fragrance Division
Building on its fundamentals, the Fragrances Division reported like-for-like growth of 2.1%, following several years of strong growth.
The year revealed uneven trends across different regions. Performance was stable in Europe, underpinned by the resilience of its markets, while North Asia and South America continued to enjoy sustained momentum, with growth of 12.9% and 24% respectively, in line with previous years. South-East Asia and India, historically major contributors, had a more moderate weight this year. In the United States, the situation was more mixed: the decrease recorded for two major customers – attributable to one-off factors of overstocking in 2024 for one and the discontinuation of a low-margin product for the other – was partially offset by growth exceeding 10% among all other customers, demonstrating the relevance of the Division’s product offering and positioning.
The quality and creativity of our compositions, backed by our unique expertise in natural products, remain key differentiators. They enable us not only to strengthen our presence with our long-standing customers, but also to support new, fast-growing players. Historically focused on the selective fragrance market in Europe and the United States, in 2025 these opportunities extended to the hygiene and beauty market, with particularly dynamic brands, notably in the United States and China. This trend is now spreading to all regions, from Asia to the Middle East and South America.
IN THIS CONTEXT, OUR GOAL IS TO CONTINUE BALANCING OUR CUSTOMER PORTFOLIO AND CATEGORIES. This strategy builds on the Group’s recognized capacity for innovation, its CSR approach and its regulatory support, all of which are fully aligned with the Group’s values.
Finally, the end of 2025 marked a generational change at the head of the Division, with the arrival of Julien Maubert on January 1, 2026, to succeed Christophe Maubert. This family continuity at the helm of the Group’s leading Division illustrates the family’s commitment to supporting Robertet’s long‑term development.