Presentation and history
1923 - 1961 : 2nd GENERATION
Jean-Baptiste Maubert's son, Maurice Maubert, was quick to capitalize on the company's growing name, bringing the company such important names as Guerlain and Chanel. Maurice Maubert took over the company's operations in 1923 and led Robertet until 1961. Under Maurice Maubert, Robertet began positioning itself at the forefront of the perfume industry's technical innovations, developing its own extraction processes, such as its 'Incolore' process, which the company debuted in 1935.
Even as the perfume industry began adopting new, synthetic ingredients, Robertet remained dedicated to natural fragrance ingredients--which were much more difficult to obtain and, therefore, more expensive. The company's research turned not only to developing new types of fragrances, but also to increasing the purity of its fragrances and the efficiency of its extraction process. Robertet was to achieve another breakthrough when it debuted its 'Butaflors' extraction process in 1950.
The company, which now included Maurice Maubert's sons Jean and Paul, began to look to diversifying its products. In 1953, the company began producing perfume bases. The company, which until then had focused on the French perfume market, also began expanding internationally, adding clients across Europe. After Maurice Maubert died in 1961, sons Jean and Paul took over its operations and stepped up both its international growth and its diversification into other product areas.
