Innovation

Marketing Expertise

Knowing the consumer
The marketing department's analysis of the consumer is based on a societal approach to markets, trends and the spirit of today's consumer. Thanks to Robertet's international profile, the company can carry out a local analysis of each targeted consumer. Consumer analysis enables Robertet to look ahead to the consumers of tomorrow, anticipating their fears and expectations.

Market intelligence
Knowing the market and how it is evolving stimulates creativity. Market intelligence is collected by applying various statistical analysis tools to our markets, by monitoring new product launches, and by gathering market feedback from our subsidiaries.

A uniquely pro-active approach
Annual pro-active presentations reflect: strategic directions taken by the Robertet Group; various market and consumer analyses; and the transversal view of the market that Robertet has acquired in dairy, beverages, savoury, confectionery, etc. The goal of these presentations is to stimulate innovation among our most important partners in order to satisfy the future expectations of tomorrow's consumers.

Technical expertise, innovation

Technical innovation at Robertet is structured around several challenges:
. sensorial optimisation and stability
. optimising industrial processes for our partners
. ensuring innovation corresponds to evolutions in the market.

Our R&D builds on our experience, striving to discover in nature the natural raw materials and molecules/isolates that will shape the tastes of tomorrow. Our researchers are continually developing new methods of extraction, distillation and isolation.

Cosmafrica

Nature as a source of inspiration was the premise on which the Cosmafrica programme was developed. The roots of the programme are in South Africa, dating back to Robertet's acquisition of a botanical centre. Ethno-botanical and botanical studies are carried out to source new natural raw materials, fostered by the climate and the rich biodiversity in that part of the world. Extracting these new raw materials and subjecting them to organoleptic and technical analyses, enable Robertet to offer flavours and indigenous extracts that can be incorporated into our partners' new products, capitalising on the demand for health, pleasure and/or the exotic.